ABAUT US
We are a group of specialists with a strong background in marketing (5+ years). By combining analysis and creativity, we craft strategies focused on real results. Members of our team worked with the US and Australian markets, and now we’re leveraging our experience to drive the growth of Ukrainian and European brands as well.
Kateryna Kaida
Founder of 4LIV
Founder of 4LIV
Philosophy
Your Reishi of longevity in the world of strategic marketing.
At 4LIV, we’ve chosen the metaphor of Reishi – the mushroom of longevity. Just like our work, it doesn’t promise overnight magic, but it lays the foundation for stability, strength, and lasting growth. That’s exactly what we strive to provide for your brand – sustainable progress for the long run.
Mission
To help brands gain recognition, scale, and withstand the test of time.
WHAT WE OFFER
When marketing efforts don’t deliver the desired results, we create a clear strategy that leads you to tangible outcomes. We don’t believe in chaotic actions – we stand for a strategic approach based on analysis and research.
Strategic Marketing Plan
Strategic Marketing Plan – A comprehensive brand development plan: market analysis, positioning, target audience definition, promotion channels, communication strategy, and SMM plan – everything you need for systemic growth.
Or its individual components, such as:
Communication strategy
How, where and what to communicate to make the brand recognizable and attract customers
SMM strategic plan
Development of a content strategy, recommendations on formats, categories, design and the general concept of managing social networks
Solutions tailored for your goals
Individual solutions for your goals – we adapt the strategy to the specific needs of your business: from one-time consultations to specific projects that cover current needs and help you move forward.
The Fundamentals of
4LIV’s Approach
We always dive deep into the businesses we work with, feel like they are ours, and do everything we can to ensure they scale, become recognizable, and stand the test of time.
Basis
In-depth analysis and research
Value
The essence of the brand, its vision and philosophy
Direction
Strategy as an investment in the future
Focus
Concrete, measurable results
Our Work Process
Our approach consists of two main stages: analytical and strategic. We believe that a strong strategy is rooted in a deep understanding of the market, business, and audience. So first comes research. Then – the creation of a clear, personalized promotion strategy.
Part 1 — Analysis and Research
1
Getting to Know
the Business
Understanding your mission, vision, values, and the unique features of your team.
2
Market Environment Analysis
Researching the market, trends, competitors, and the broader macro context.
3
Internal Resource Assessment
Exploring the company’s strengths and existing opportunities.
4
Target
Audience & Goals
Identifying your customer, their behavior, and setting clear business objectives.
Please Note!
Part 2 is just an example of what comprehensive work might look like. If you have a specific request or are only exploring directions – we’ll adapt the format and help you define the best solution for your goals.
Part 2 — Strategy Development
(This stage is fully tailored to your needs: a full strategy, individual blocks, or specific solutions.)
5
Positioning & Unique Value
Defining a clear competitive advantage for your brand.
6
Communication
Strategy & Brand Voice
What, where, and how to communicate: channels, tone of voice, and key messages.
7
Implementation Plan
Recommendations for execution: projects, budget, risks, and timeline.
8
Strategy Implementation Discussion
To achieve the best results, we recommend co-implementing the strategy. We stay in touch to support, clarify, and enhance every step.
If your request doesn’t require a full strategy – we’ll adjust Part 2 to fit your specific tasks and budget. This could include consultations, brand sessions, or stand-alone solutions.
Implementation Support
We help bring the strategy to life – making sure the execution is not only effective but also as seamless and simple for you as possible.
Establishing and managing partnerships with bloggers/influencers/thought leaders
Development of brand identity (logo, colors), Brand Book, Packaging
Support with advertising campaigns and email marketing
Social media management
Creative production (photo, video)
…and much more!
Schedule
We work on a flexible schedule because we believe the best ideas don’t come strictly from 9 to 6 — they come when inspiration strikes.
Our team focuses on results, not on the clock.
We’re always in touch and ready to answer your questions at a time that’s convenient for you.
Our team focuses on results, not on the clock.
We’re always in touch and ready to answer your questions at a time that’s convenient for you.
Pricing
Contact us to get more details about the cost – it all depends on your goals and the format of our collaboration.
We’re looking forward to getting to know you and your brand!
© Strategic Marketing Company 4LIV